VERANDA Magazine
Color trend forecasters from across the world tapped into the cultural and design zeitgeists to predict which palettes will be popping up the next year—and it looks like life will be a lot bolder in 2024. Color experts are predicting that people will be much more adventurous with their color choices with bright pinks, playful aquas, and rich browns leading the charge. Of course, neutrals will never go out of style, but they are warming up with buttery and blush tones rising in popularity. All experts also agree color will be more personal than ever in the coming years.
The Dark (And Chic) Side
On the opposite end of the spectrum, rich and deep colors will play an integral role in balancing the bright and light shades that will be seen in the next year. The shades vary from deep chocolate browns and interesting blacks to deep navies and forest greens.
First up is Dark Auburn from HGTV Home by Sherwin-Williams’ 2024 color collection. This red-meets-brown shade strikes the right balance of brick and burgundy for a modern look that can still feel earthy and organic.
Bringing Back the Blues
Blue is just one of those colors that will never lose popularity due to its innate connection to the natural world. Wadden predicts that there will be a shift from verdant tones to more airy and watery colors in late 2024 and early 2025. This shift inspired Sherwin-Williams to name Upward, a light denim blue with gray undertones, as their official color of the year.
Meanwhile, Benjamin Moore looked to the sky when selecting their color of the year, Blue Nova, which blurs the line between violet and blue.
Intriguing Purples
Purples can feel a little intimidating to work with, but experts urge that the color is extremely versatile. Pressman notes that “intriguing purples and lilacs” help empower people to stand out and experiment more with color.
Benjamin Moore also notes the compatible nature of purple, highlighting Hazy Lilac as one of the colors making up their Color Trends 2024 palette.
Unapologetic Pinks and Reds
Sherwin-Williams, Dunn-Edwards and Pantone all predict vivacious shades of pink will continue to rise in popularity as feel both nostalgic and optimistic. Shades of blush and baby pink will also remain a staple as proven by the British paint & wallpaper company, Little Greene, which announced the soft pink neutral Masquerade as their color of the year.
Benjamin Moore can’t stay away from the brilliance of red and pink, including earthy Topaz and cheerful Teacup Rose in their Color Trends 2024 palette.
Lustrous Yellows and Oranges
VERANDA is making our own prediction that radiant yellows and oranges will be the “it” shades for 2024. Our Color of the Year, Electric Amber, illustrates the luminous beauty that these two shades hold—especially when blended together. Inviting and captivating, electric amber shines in design when showcased in textiles, jewelry, and even gardens.
VERANDA isn’t the only brand noticing the rising interest in sunny shades as HGTV Home named Persimmon their color of the year. This trend even carries over to the fashion industry with trend forecasters WGSN and Coloro naming Apricot Crush their color of the year for 2024.
Earthy Greens
Approachable and muted greens aren’t going anywhere in 2024. The nature-inspired hues evoke a calming quality that most people find comforting. Along with earthy tones, deep greens are also predicted to make a splash in the upcoming year.
Sherwin Williams lists Sea Salt as one of their top 50 colors.
Warming Neutrals
Neutrals continue to heat up with warm off-whites and buttery tones becoming the new go-to’s among color experts and designers. Paint companies like Sherwin-Williams and Glidden—who named honey-forward Limitless as their color of the year—predict these colors will provide an energized yet solid base to color palettes.
